Copywriting, Concept Creation & Brand Strategy

The best brands know what they are, and what they aren’t, setting themselves apart with a strong identity that seeps into everything they do, from visuals to the choice of words. People seek trust, not just from people and institutions but also brands, and increasingly so. Trust can only exist when there’s a sense of consistency across both product, identity and communication throughout time. In a hyper-connected and fast-moving world, this can easily go astray. It’s easy to lose touch with what you are. People crave products and services they can look up to and hold on to, and which reflect their own inner landscapes. This however, starts with clarity and a consistent narrative. This awareness forms the backbone of how I work.

How I work
A successful start of a relationship demands an attentive ear to your particular voice, with the aim to understand who you are and the vision that guide you and your company. This is typically followed with research of both the industry and your target-customers. Be it an overarching strategy or a simple piece of copy, good text depends on a deep understanding of who you aspire to be in the context of the market you are engaging in.

Some degree of friction at the start or during collaborative work is an inevitability, and - in my opinion - not to be avoided. No world-views are perfectly aligned. I liken collaborative work to a coming-together of two visions that seek to find conjunction, where the end-product exceeds the initial potential of either party. As a copywriter, with a critical eye, I naturally look for inconsistencies and areas of improvement. I’m here to both solve problems and make you stick out among competitors — not to conform to business as usual, which will eventually always lead to stagnation.

Every brand seeks to add value to the world, but to do so requires a compelling narrative, composed of words, sentences and visuals that is consistent and clear, while stirring emotions among those whom you to aspire to serve with your product or service. Knowing what to say, how to say it and when requires a sensitivity to people’s emotions and culture at large. Which I believe I can offer.

What I can offer
Brand concept creation
Brand articles (stories, projects, etc)
SEO articles
E-mail Copy and Coordination
Social Media Copy and Coordination
Graphic Design
Swedish to English translations

About Me
I have a deep interested in topics surrounding consumer culture, trends, branding, marketing, and sustainability. During the past years I have honed these interests into skills that I anticipate will be of considerable value for any organization facing challenges in a society characterized by continuous and accelerating changes. My peers see me as a highly ambitious, conscientious, and creative person always willing to take on key responsibilities and new challenges.

Resumé